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Need help to strengthen your value proposition?

All too often essential steps are missed when developing a value proposition, which increases the risk of costly mistakes.  Strengthen your proposition by asking vital questions and take the time to make sure you include some competitive/market research.

I feel awful when my client’s admit just how much money they have wasted on their marketing and sales activities.  They didn’t stand a chance of working because they have missed out some of these essential questions:

  1. What product/service/solution you are proposing?
  2. What is different and/or unique about this offering?
  3. How will does this address a client’s pain or pleasure?
  4. Who are your target market (be as specific as possible)?
  5. How will it be priced and packaged?
  6. How does this compare with your key competitors?
  7. What are your routes to market (Direct/Indirect)?
  8. Do you have any evidence that this proposition is attractive and works?

If you need help with your next steps call Sarah Brambleby for a FREE initial telephone consultation on 07734104421.

 

Why employ a marketing consultant?

A Marketing consultant can offer an affordable way to take a fresh look at your business, who you are, where you want to go and to check your priorities.  This will help companies to avoid the pitfalls and get a much better perspective on where your business is heading, saving both time and money.

Marketing Consultants are an investment, so you should be sure that you have a business plan that includes a marketing budget. If you do not have a business plan then we can also help see our business planning service. A good marketing consultant will build on your successes, align with your business plan/goals and work to improve a company’s competitive position in the market place. To deliver either an improved existing marketing strategy, or formulate a new strategy.  The consultant will use a process to gather information from multiple internal and external sources including brainstorming ideas and in some cases we can identify areas of waste and create substantial savings.

Sarah Brambleby said “In my experience working with SME’s the competitve edge can simply be improving the company’s digital marketing activites. This requires a professional, easy to navigate and content rich website and have an effective social media strategy with consistent, clear and concise messages across all areas of external communication.”

Don’t get a consultant if you are not serious about the need for change, as consultation will inevitably mean dealing with change and will take time and budget.

 

Everyone needs to know their personality type….

After studing and writing an essay on Carl Jung’s personality types recently for my counselling diploma course, I became very curious about Talent Dynamics personality system. Talent Dynamics is a profiling system for business development, improving communication and enhancing team performance.

I’ve been ‘profiled’ in the past in my corporate life, using systems such as Myres Briggs (MBTI) amongst others and had found them of limited use.  My TD profile come out as a ‘Star’ my core strengths being: Creative; outgoing; able to motivate and inspire others; quick to connect; holds the stage; high energy and knows how to have fun.  It was also a relief that it describes my best activities in the workplace to be: Marketing, promotion, sales leadership, presenting, leading out of crisis, motivation, starting new projects. It was very enlightening, enabling me to understand my strengths and also my weaknesses as individual and how to work best with others and in teams.

Last week I went on a one-day Talent Dynamics workshop with Sylvia Baldock. We learnt how to understand the TD Square and all its components, including the eight Talent profiles. Looking at the profiles strengths and weaknesses and about our secondary profiles also which best complement our own and identifying skills/expertise that we may need to help us or aid us in our various businesses.  An extremely useful part was learning about adding ‘value’ to my services and how to ‘leverage’ that value. Particularly relevant as I have been developing a number of strategic alliances this year.  Sylvia got us all so motivated and focused by getting us to work on identifying our goals and recognising any personal or business related blocks –  it feels so easy once you know how!  It doesn’t stop there as the TD learning journey continues…..

I can highly recommend Sylvia Baldock who is an inspirational Talent Dynamics Performance Consultant – her training is legendary in Athena Networking circles.  I found the workshop to be fun, stimulating and informative, working closely with inspiring, talented people it makes you face what you need to do to get yourself into the peak of ‘Flow’ for maximum performance.  Look out 2013…..