All too often essential steps are missed when developing a value proposition, which increases the risk of costly mistakes. Strengthen your proposition by asking vital questions and take the time to make sure you include some competitive/market research.
I feel awful when my client’s admit just how much money they have wasted on their marketing and sales activities. They didn’t stand a chance of working because they have missed out some of these essential questions:
- What product/service/solution you are proposing?
- What is different and/or unique about this offering?
- How will does this address a client’s pain or pleasure?
- Who are your target market (be as specific as possible)?
- How will it be priced and packaged?
- How does this compare with your key competitors?
- What are your routes to market (Direct/Indirect)?
- Do you have any evidence that this proposition is attractive and works?
If you need help with your next steps call Sarah Brambleby for a FREE initial telephone consultation on 07734104421.