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Why employ a marketing consultant?

A Marketing consultant can offer an affordable way to take a fresh look at your business, who you are, where you want to go and to check your priorities.  This will help companies to avoid the pitfalls and get a much better perspective on where your business is heading, saving both time and money.

Marketing Consultants are an investment, so you should be sure that you have a business plan that includes a marketing budget. If you do not have a business plan then we can also help see our business planning service. A good marketing consultant will build on your successes, align with your business plan/goals and work to improve a company’s competitive position in the market place. To deliver either an improved existing marketing strategy, or formulate a new strategy.  The consultant will use a process to gather information from multiple internal and external sources including brainstorming ideas and in some cases we can identify areas of waste and create substantial savings.

Sarah Brambleby said “In my experience working with SME’s the competitve edge can simply be improving the company’s digital marketing activites. This requires a professional, easy to navigate and content rich website and have an effective social media strategy with consistent, clear and concise messages across all areas of external communication.”

Don’t get a consultant if you are not serious about the need for change, as consultation will inevitably mean dealing with change and will take time and budget.