One of the biggest mistakes many small business owners make is spending money on a new website and then providing their own copy content. It takes specialist techniques and skill to communicate your business values and benefits to produce market focused messages using the appropriate key words for search engines. It is a false ecomony to spend all that money on a professional looking website, but not set aside what is a relatively small budget to make sure your website will work effectively to convert visitors into customers.
Is your website converting visitors into customers?
October 27, 2012 by